Running....

My initial reaction to this was ad was, 'that sounds pretty creepy, but kinda cool too.' Like I have always thought about stumbling upon a random body and then leading the police back to it, only because I now live in the country (when i am back home) and there seems to be nuimerous places where someone could stash a body. Anyways, the element that stood out to me the most was the bold white text at the top. it made me think to CSI and all the other crime shows that portray that. The sneakers at the bottom, the image, appealed to me too because one was lopsided and i was thinking maybe its a PSA trying to warn people about weirdo people and not to get murdered? Sounds silly, but thats what I had thought at first.

I used to be an avid runner so i was like that is true. I used to run on pathways in the woods, when not in the streets. But I think i was one of the babies in running because when it was raining out I never wanted to go on a run, maybe because i get sick a lot and my mom put the fear of God into me everytime i tried because she was sick of hospitals. Anyways i knew about how some runners felt about joggers and that they aren't as great and always take the nice clean cut routes. My neighbor is a runner now and she likes to run all the time, even in the rain, and thinks that people are whimpy being all slow and just running in a crisp 72 degrees with a light breeze weather.

this ad pulls people in right away with a black background and the bold white letters at the top. I mean how could you not look at something like this? Plus, you have the sneakers all sprawled out, you have to know what happened to those sneakers and what the message is they are trying to convey. Also, the style of writing they use is pretty intense. They are like chastizing joggers for being more 'whimpy' and for not helping to solve America's murders. They are thanking and praising runners for being the true athletes for going out there in the elements and doing their civic duty. I think she is promoting hard work and labor to get up in the morning everyday and running hard. I htink she is saying joggers arent disciplined enough for that and is saying they could be with these new sneakers to try to convince them. Spend $150 on me and maybe ill help you get up too.

I think that she is attracting more runners with this ad, but she is also alienating joggers. I would think that i am more of a jogger than a runner now, so i feel a little eh about this ad. But i do run/jog where no one really goes [if i go missing search random pathways of earlysville, va ;)] so i dont find any offense in it. but i also think that there is a chance that she will sway joggers into becoming runners, i mean i think it would be cool (kinda sick) to find a body one day, and i do not think that i am the only one in the world thinking that. She could be brining incentive to people, the excitement of running where no one has woven a path yet, just seeing new things each day. You need really rugged shoes for that, so i think that her sales will go up. I wouldn't buy them though... I think my sneakers now are super fab for running anywhere anytime.

Well, logos appeals to me, as well as ethos. It evokes a lot of emotion, mean spiritedness because i am not running super fast all the time, but also wonder and excitement because I could be finding a body somewhere! I mean she is like everyone should go out and run on a slope in the mountains or a ravine and they will be a hero. It's like false hope and excitement. Not that you should hope to find a body, that is wrong, but maybe you will see a bear or it will chase you and then you will be conditioned enough to kick it into high gear and run away from it really fast! I am not sure joggers would be able to... Anyways logoes because of the logic of saying runners have more excitement, i think they do. They run in all sorts of weather and they can find cool things and they are more ready for anything that comes their way. Joggers just have kids in the park and snow cones for when they are thirsty.